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95% of Employees Don’t Understand How Their Day to Day Job Relates to the Company’s Strategy

Discussing a finding that 95% of employees do not see how their day-to-day work relates to company strategy, Idris and Ross emphasize the importance of effectively communicating strategic objectives. They discuss the role of MBOs and OKRs in aligning individual efforts with company strategy and the necessity of integrating these into the company's operational fabric for better understanding and execution.

Key Takeaways:

  • There's a significant gap in employees' understanding of their role in the company's strategy, underscoring the need for effective communication and alignment.

  • Utilizing MBOs and OKRs can help bridge this gap, ensuring alignment and accountability towards strategic objectives.

  • Strategic objectives need to be integrated into the operational fabric of the organization to ensure cohesive and aligned effort towards business goals.

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